Become a Partner
Your Brand Belongs at the Track.
We are not just selling space on a truck. We are offering a connection to thousands of passionate Midwest racing fans who show up, stay engaged, and support the brands that back their sport. Let us put your brand in the middle of all of it.
Live Event Reach
Fourteen races. Three thousand fans on average per event. Your brand is front and center at every stop on the Midwest Truck Series schedule, in front of an audience that came specifically to be there.
National Streaming
Fourteen of fifteen races streamed nationally in 2025 on FloRacing, TRACK TV, and Pit Row TV. Your brand travels well beyond the grandstands.
Targeted Midwest Exposure
The majority of the schedule runs through Wisconsin and Illinois, giving regionally focused brands consistent, relevant visibility in their own backyard.
Activation and Conversion
We are not a decal program. We are a people program. Thirty One Motorsports is built around human connection, fan engagement, and turning trackside exposure into real relationships for your brand.
Who You’re Partnering With
Results Driven Brand Ambassadors
While putting the pedal down and going fast is sure to generate undeniable excitement, our experience has taught us that the success of our program is driven by our ability to serve as valuable brand ambassadors for our marketing partners. Thirty One Motorsports understands activations, B2B relationships, and how to create an ecosystem that drives opportunities.
This is not a team built on shortcuts. It is built on relationships, preparation, and a genuine commitment to the people and brands it represents. Thirty One Motorsports has spent more than three decades in motorsports as drivers, crew members, and team owners. They have served in every role a racing program demands, and that experience shows in how Thirty One Motorsports operates.
Program Highlights
- Three Midwest Truck Series victories (2024 to 2025)
- Fast Qualifier Award winner (2025)
- Top-five in Midwest Truck Series season championship standings
- Twenty-five top-10 finishes across three seasons
- Thirteen top-five finishes across three seasons
- Three trucks fielded on the 2026 schedule
Three Trucks. One Powerful Program
Midwest Truck Series Visibility, Three Trucks Wide Open, And A Partner-First Program.
Why Three Trucks
Thirty One Motorsports fields trucks #3, #23, and #31 on the Midwest Truck Series schedule. More trucks means more branding real estate at every event, more impressions in the grandstands and across social, and more visibility for the audience watching from home on FloRacing, TRACK TV, and Pit Row TV.
Regional Reach, Nationally Streamed
The majority of the schedule runs through Wisconsin and Illinois, putting your brand in front of a passionate and loyal Midwest fan base. Thirteen of fourteen races will be streamed nationally in 2026, extending your reach well beyond the track.
A People-First Program
Racing is the platform. People are the point. Thirty One Motorsports is built around human connection, and every partnership is designed to create real relationships between your brand and the fans who show up week after week.
A Program Built on Trust.
“We are the bridge between those with buying power and the businesses that wish to deliver. Through connection, activation, and an investment in people, we cultivate relationships that build trust between the business and the buyer.”
Trevor Raskie | Owner, Thirty One Motorsports
Partnership Options
Built Around Your Brand, Not a Price Sheet.
Every Thirty One Motorsports partnership starts with a conversation, not a package. We work with you to build something that fits your brand, your goals, and your budget. Here is what that can look like.
On-Truck Presence
Your logo runs on one, two, or all three trucks. Placement location and size are tailored to your investment level, from hood to tail and everywhere in between.
Season or Single Race
Full season visibility or select event packages are both available. Whether you want to be at every race or make a statement at one, we can make it work.
Custom Activation
Beyond the truck, every partnership can include social content, live event activation, B2B networking, client entertainment, and more. We build around what matters to you.
Tell us about your brand.
We will put together a proposal built specifically around your goals. No rigid packages, no guesswork. Just a straightforward conversation about what works for you.